Are you fishing with the right bait? Active Rain is a great platform that the search engine spiders like to come and check out to see if there is any good content they can feast upon.
In order for you to get calls from sellers who want to list their properties with you and buyers who want to buy a property with you as their agent you must go fishing but just as the fish won't bite if you do not use the right bait so the consumers will not bite if they can not find you or you do not provide them with the right bait.
You can write great content and that is very important but if you are not using the right long tail keywords that matches your content your blog will not get found by the consumers who are searching.
Using general keywords is good and has a place but you are going to get much better and faster results with longtail keywords.
With highly competitive keywords you may get lots of leads but is it leads you are looking for or are you looking for that seller or buyer that is looking for you? While general keywords can generate lots of leads, the quality of those leads are poor to say the least. That is why I do not like adwords campaigns for real estate. You see, the time you spend sifting through leads to see if they are good or bad is time that can be better spent working with buyers and sellers who are ready to buy or sell today.
You get fewer calls from longtail keywords but those calls are high quality and within a month or so from making a buying decision whereas someone who calls you based on a general keyword is anywhere from 6 months to 1 year down the road from making a buying decision and many times they also are not set on the location of where they want to live.
On my blog I get a lot of questions from AR members as to what is a long tail keyword.
A general keyword would be, 'Florida Real Estate'. Now how competitive do you think that is? There are 15,900,000 pages with that key word listed in Google.There are 26,949 searched per month for 'Florida Real Estate'. Even if I ever come up for that term when you think about it what are my chances that the person putting in that search term would be moving to or selling a house in Wellington Florida?
Even if I use the term Wellington Florida Real Estate; that is still too general. Not only that you have websites where someone is paying to be on top of that term. I don't want to compete for that term. A person looking for Wellington Florida Real Estate is still too far out in the buying and selling decision.
For the best results where I do not have to sort through tire kickers and people who are a long way out in the decision process I like to find keywords that have less than 6,000 searches per month on Google.
I want the call just like I received last week from a lady looking to buy a home in Buena Vida Wellington Florida. 'Buena Vida Wellington Florida' is a long tail keyword. When I answered the phone she said, " I want to talk to the lady who is the expert on Buena Vida homes." I have written a total of 1 post for Buena Vida Wellington Florida.
Those long tail keywords just procured me a buyer who is ready to buy at the end of January.
Our main long tail keyword is Wellington Florida Luxury Homes. This is what you see when you put that search in Google:
Notice that our Active Rain blog is on the first page 2 times, Localism is on one time and our website also gets a spot. These are the kind of results you want to be getting. Hoobley has great SEO and I need to start posting listings on Hoobley. It is just time consuming and not automated. Move.com has the first spot and it will be tough to ever beat them out. I am not that interested in doing so because I have found that most people do not go to the first 2 sites on page one if they are really serious searchers and are ready to make a buying or selling decision. When I am really searching for something I skip over the first two sites that come up because the meat of the stuff I am looking for is usually at #3 to #10.
Now let's do a comparison for a Localism post that I did with the longtail keywords,' Cats Gymnastics' and ' Cats Gymnastics Wellington'. If you notice that when we do a search for just 'Cats Gymnastics' we come up with sites that are above my post that have nothing to do with what we want to find which is a Gymnastics school in Wellington called CATS gymnastics.
But when we add the word 'Wellington' to the search my post comes up much higher on Google and I get 2 spots for my Active Rain blog post about Cats Gymnastics.
This is why you want to write posts using the longtail keywords. So write about your neighborhoods, the local schools and events in your area. Since most of the online searching is done by women think like a mother when you write your posts. What would a mother want to know about before moving to your area? For sellers, think what do sellers want to know about before they list their home with you and I can promise you it will not be about how great thou art! Write for their favorite radio frequency, WIIFM.
I will write another post about how to use your keywords so that the spiders will want to eat your words! So let's start fishing and find out what longtail keywords you will be writing your posts about. And Stay Tuned. If you don't want to miss these SEO posts consider subscribing to my blog. Thank you!
______________________________________________________________________________________________________
Contact Nestor and Katerina Gasset, CIPS, Realtors®, International Properties and Investments, Inc. Licensed Realtors® in Florida at 561-753-0135 to list your property for sale or to purchase a property in Wellington, Royal Palm Beach, Loxahatchee, Lake Worth, Hypoluxo Island, Lantana, West Palm Beach and the rest of Palm Beach County Florida. We are accepting referrals.
Copyright © 2008 By Katerina Gasset, All Rights Reserved. *Longtail Keywords For Blogging, Fishing With The Right Bait On Your Active Rain Blog. * Contact Katerina Gasset for Customized Business and Personal Coaching.
Visit our profile to find out more about our services. Call us today at 561.753.0135 or Toll Free 800.444.3316. Contact us by email if you prefer by clicking on email me on the right side of this page under our profile.
To view all the Wellington Florida Luxury Homes For Sale Click here and then click on Multiple Listing Search where the globe is on the right side of the screen that opens up. We know Palm Beach County and will help you get your home Sold if you need to Sell your home and help you buy your Wellington Home or Land ; call us today.
P.S. If you are listing your home as a short sale make sure you hire an agent who knows how to do short sales and has the experience to get the job done. We are doing successful short sale packages. Call us at 561-753-0135 to find out more.
Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
Thank you for all the wonderful information. You did at great job inputing it together.
Katerina, Since you commented on my post about not seeing AR blogs on Google anymore, I've thinking about what you said about long-tail keywords. But I can't figure out a long-tail keyword for "baby boomer retirement planning."
Bill Roberts
Great post! Thanks for the tips!
Be of service! The rewards will come!
Hi Katerina.....Great post on long-tail keywords, and great graphic's in this post. Pictures make a story more appealing and understandable.
Yes long tail key works work with Goggle, check out one of my listings using long tail key works Victoria BC Gordon Point Ocean View Home ranking 1, 2, 3, 4 6 & 7 with 5 another agent advertising my listing on a points to site..not bad, Gordon Point Estates is a very popular upscale development for luxury homes, so any search there found me. Oh we have a pending sale, and several buyers.
I'm # 4, 6 9 & 10 on just Victoria BC Gordon Point Estates
Thanks
It's time to get wordy with my keywords! Thanks for the continuing education course.
Katerina great post and interesting information. thank you.
Nick
Right you are Katerina. Needless to say I own "loudoun county new homes round hill". I usually have 5-6 out of 10 Google spots on page 1.
Love it.
I'm closing on two of them this month.
wow, this is a lot to digest. There is no question that more long tail key words bring more targeted leads. I'm going to have to bookmark this one and read it when I have more time to digest and learn something new.
As always - thanks for the great content and education!
Great Post, Katerina!! I will have to read it again for the finer points that you have in there. Thank you for sharing.
Nestor and Katerina - appreciate your work and discussion on this one. we're longtailing it these days, and it'll be better as a result of this.
cheers
Very well written, great tutorial.
RealBird.com - Free single property websites
Nestor and Katerina, great blog post. I'm starting to get my mind around some of this - finally. Such a learning curve though! Thanks so much, very much appreciated. I shall bookmark this.........
Jason- Thank you! That was a nice compliment and I sure do appreciate it. Katerina
Jason- Longtail will help you get very qualified customers. We are having a great week, lots to do. We are out everyday doing homeschool stuff this week and therefore taking photos for blog posts of where we go! Nothing better than doing it all at the same time! Katerina
Zen- Thank you very much, that was very nice. I appreciate your comment. This post took a while. Katerinanis
Hi Katerina - you really do share so much here about so many things, and like others, I've bookmarked this post to re-read again. I guess I'm just not understanding what the difference is between keywords and long-tail keywords.
Ann
Sherry Spengel | Wheaton IL | Prudential Spengel Realty
I wish that AR had a way that we could categorize the AR tags and consolidate them without losing the value.
The tags are there for the readers to find what is on your blog easier. But they also have some SEO value and with the longtail, I would not diminish them. You see I have tons of tags and it has not bothered anyone that I have known of from a consumer standpoint. Thank you for bringing this point up. Katerina
Sherry Spengel | Wheaton IL | Prudential Spengel Realty
I wish that AR had a way that we could categorize the AR tags and consolidate them without losing the value.
The tags are there for the readers to find what is on your blog easier. But they also have some SEO value and with the longtail, I would not diminish them. You see I have tons of tags and it has not bothered anyone that I have known of from a consumer standpoint. Thank you for bringing this point up. Katerina
Lisa- Lengthen that tail! Thanks for your comment. I love that post you just got featured. Katerina
Russ Ravary
Russ- get those tails and make sure they are long! Thanks for commenting! There is always more to come in my blog. I write for my subscribers and for the consumers. Katerina
Maria- Whatever post you want to write choose your key words carefully and make them longtail, just like the examples I gave you in my post. The next post on SEO, and I try to do write posts about blogging and websites about once a week. So stay tuned. We will show some examples of how to title your posts with your longtail and how to add those words in your post.
WOW! Berkeley! I have not been there in many, many years! My mother was a hippy and a student at Stanford and she would take us to Berkeley for all kinds of rallies and events there. Plus it was like the only place she could find Carob ice cream. Katerina
Katerina... some great tips.... you make some excellent points and I learned some of this recently up in NYC last week. But I semi disagree with one statement. ... "When I am really searching for something I skip over the first two sites that come up because the meat of the stuff I am looking for is usually at #3 to #10."
In my opinion, the average client will click 1 and 2 more than 5 and 6... and possibly even 3. It's even been proven that the first 2 links will see more clicks than the 3rd and 4th.... and it is common sense. I just think it makes more sense for you all because you know the game and how this works... and because of move and some of that content. But not the general public. This is just my .02. But overall... this was good information.
Bill Roberts - "Baby Boomer" Retirement Planning
You can use key word suggestion tool to get ideas of some long tail keywords for baby boomer retirement planning and find out how much they are searched for. I use key word tools all the time. There are simple free tools you can use. I like more extensive research so I pay for keyword tools that Internet marketers use.
What are some of the parts to retirement someone would search for. Break down each one of those elements on your competitive keyword.
How about: How to retire before the age of 65?
Use specific retirement plan words too.
Senior retirement strategies that work.
what is the right investment for 40 year olds.
Take any of the posts that you have done already and look for longtail possibilities within the posts and then retitle them. Katerina
Very helpful post and I am off to find out about this "hoobly."
Thanks!
Jeff Belonger -- The FHA Expert.com -- New Jersey mortgage -- FHA mortgages
Jeff- Thanks for adding to the conversation.
I suppose that depends on what research we are looking at and what the searcher is doing in their search. I said that when I am doing research, I meant the nitty and the gritty of a subject matter. The juice is usually down a bit more and most heavy internet users know that so we automatically skip down a few sites.
Yes, most people will click on #1 and #2 but they also click out as fast as they clicked in. On my statistics I can pull up the google, yahoo and msn search pages that showed up when the consumer searched their term. It will also show me what they clicked. I can tell you that nearly every time that I am #4, 5, 6, 7, and 8 they clicked on my blog post and not the ones above me.
Maybe I have great descriptions that show them that is what they want to read, I don't know that part for sure.
The lady who called me about Buena Vida is 67 years old and told me she knew not to click on the sites with move.com and the main website for the community. She did click on my post which was #4 and she is ready to buy a house. It is a better quality consumer.
I have also found that with my other online adventures in different arenas from Real Estate. Katerina
Katerina -- This is a fabulous post and while I learned so much from your lesson on the "long tail" you know what produced that "wow" moment for me?!?!?. . . "think like a mother when you write your posts"
That totally makes sense and I never even considered it. I am off to plan some future "mother friendly" posts!
Katerina- I have always been a big fan of the long tail and know it works very well. I don't think many people use it but my bloglog is a fantastic too for tracking how people find your posts. Most think of my bloglog as a tool to see who has visted your blog. That is nice but their tracking software is fantastic!
On a side note - What program are you using to make your demonstration on this blog that details the Google search with the red arrows?
Katernina- Excellent information that we can all use when it comes to our blogging efforts. I especially like the use of graphics in your posts. It makes your points so much clearer when we can see actual examples. I know you take great pride in your posts. Thank you very much for sharing with us here on Active Rain.
Best wishes,
Scott
This is a real gem. Thanks for the valuable info. I have never heard of hoobly.com but will check it out.
Katerina,
Thanks for sharing more valuable information with us. I need to get this part of my blogging on track.
Katerina: Your blogs are always filled with so much information it makes my head swim. We do google adwords and as you say we aren't getting the greatest of leads. I'll have to figure out the long tail adwords. You really have so much to offer and I'm so appreciative of the time you take to share with us all.
Bonnie Barbieri
www.HomeInTheSunGroup.com
contactus@HomeInTheSunGroup.com
Matt Crow - www.mattcrow.com 630-728-6051
Matt- Thanks a bunch. Yes, being in service of my fellow man will always yield great fruits. Katerina
Katerina,
Thanks for sharing more valuable information with us. I need to get this part of my blogging on track.
Fred Carver,Victoria BC Real Estate
Fred- You are doing great with longtail keywords, own your neighborhoods! That is great placement. It was so funny I get a call this morning from a guy promising to get our website to #1 on Google within 5 days! I said, sorry sir, I am already #1 on Google, and own the whole first page of google for my keywords. ( I just hit #1 last night). Katerina
Norma- Thanks for your comment, now get to work on your longtail! In between working for that wonderful new client you have moving from New Mexico who found you on your blog!!! Katerina
Nick and Trudy- Thank you for your comment! This stuff works! Stay tuned for more good stuff to help you with your blogging and your business! Katerina
Missy Caulk Ann Arbor Real Estate
Missy- I am glad I did not watch the video you posted yet or else I would not have written this post! Thanks for commenting. I like it when things are simply put so I try to pass that along, if I want it that way it is likely others do as well. Katerina
Well written, great information. Im going to adjust my blog today.
Thanks
Well written, great information. Im going to adjust my blog today.
Thanks
Well written, great information. Im going to adjust my blog today.
Thanks
Margaret Woda, Maryland REALTOR
Margaret- You come up at #19 and that is the bottom of page 2 of Google for the key words Anne Arundel County Relocation. I believe that term is too general. Counties tend to be larger than towns. CallMike.org is your biggest competitor. You need to use longtail for Crofton and specific towns and neighborhoods. I will look at it again. We will work on titles and keywords within the posts next SEO post I do. Katerina
As my younger daughter would say 'U guys R great" I am just beggining to learn the lingo.
Thank you for sharing!!
Manny Reynaldo - www.2bocahomes.com
Matt Moxhay Moorestown Real Estate
Matt- Yeah! I am so happy that I still rock! Thanks for stopping by to comment and make me feel good! Katerina
Faina- I remember reading your post about your dressed for success post. Thank you for commenting. Katerina
Kelly- Thanks! I like to show as much as I can so visual learners can understand and SEE what it is. Katerina
Lenn- You are doing great! And you got the closings to prove it works. Funny thing too- Since we are strong listing agents we get lots of calls for showings where the agent says, "my buyer saw your listing on the internet or on your blog". It never fails, the same week I blog a listing, we get showings! Now is only I could clone myself about 50 times! Katerina
Cherimie- Thank you for your wonderful compliment which I take to heart. I love to pay it forward. I have been richly blessed in my life and wish to bless others through my writing. I am glad you learned something and stay tuned, I have an update tomorrow late afternoon and then next week we will talk about how to do your titles and long tail in each post. Katerina
Karen- Thank you, I am glad you could understand. Stay tuned as I try to do one SEO post a week, this next week I will be doing 2 and one tomorrow afternoon. So check back often. Katerina
Brian Block -- Northern Virginia & D.C. Real Estate
Brian- Exactly my point. I want the ones that are making their buying decision now, not next year. Thanks for commenting. Katerina
Andrew- Thanks for stopping by and I am glad this is a help to you. Stay tuned because there is always more coming! Katerina
Kate- Thank you for your comment and I am glad that you learn something from my blog. Stay tuned, more is coming about all of this. Katerina
Michael- You are welcome! Thanks for commenting. It will help you get your market reports ranked high. Katerina
Michael- You are welcome! Thanks for commenting. It will help you get your market reports ranked high. Katerina
Adam Waldman - Long Island Real Estate
Adam- Good, I am glad you are going back and making changes. You can make those old posts come alive again too but adding changes here and there. We will go into title tags and using keywords in the post themselves next week. Katerina
Debe- Thanks for bookmarking this post! I hope it comes in useful. Katerina
Barbara- You are very welcome. I hope you can use this post to work on getting some great business from your blog. Katerina
Denise Gentile-RE/MAX Corona CA Realtor
Denise- You are very welcome! I look forward to hearing your great results too. Katerina
Chris- That is great! I am glad that you started using longtail straight away. Let us know what your results are like in a few days and stay tuned, next will be title and using the key words in your post. Katerina
Gary and Richard- Thanks for stopping by and commenting. I am glad you are getting results, after all, that is a big WHY to our blogging! Katerina
Real Bird
Real Bird- Thanks for your comment. Make it a great day. Katerina
Neal Bloom-Realtor ® Assoc.-Weston Florida
:)
Chad- You are welcome! And thanks for the comment. Katerina
Chad- That is how we will stay on top of the big boys! Go to it and get those done! Pronto! Katerina
Michael- More is on its way, thanks for stopping by. Katerina
That is how you will beat the big boys so get to it! Katerina
Teri- Thank you and you are so welcome! I am so glad that you can use this post to make your blog better. Katerina
Thank you for commenting and I hope you can put this to good use. Katerina
Scott Hutchinson-Austin Area REALTOR
Scott- Thank you for stopping by, reading and commenting. I hope you can really use these posts to get some business, we sure do. Katerina
Eric L Cutler
Eric- Just make sure to come back to it and follow the instructions and you will get new business with good leads ready. Katerina
Ann- I like to share what I learn and what I do. The teacher always learns more than the student! A general key word is Real estate in New Hampshire. A long tail key word would be;elementary schools in portsmouth NH. Stay tuned for more so you can get the hang of it. Katerina
Tim- Let us know how it goes for you. Katerina
Carole Provenzale Owner, Feng Shui Long Island
Carole- I am very glad that you can use this post to build some great longtail keyword rich posts. Katerina
Julie- You are welcome, very welcome! Katerina
Paul Slaybaugh, Scottsdale AZ Real Estate
I am glad to be a part of your successful prowess in blogging. Let me know how it goes! Katerina
While I appreciate the post and hate to disagree - from an SEO perspective, long tail is what people cling to when they can't get short tail. Long tail are the terms you are searchable by without trying. Long tail terms are only important when
1. you are competing for highly competitive short tail terms
2. you are still in the sandbox for the first few months of your blog's life
If you are relying on long tail terms after the first few months, re-evaluate your blogging style, keywords and overall blogging/seo strategies.
Katerina. I like the insight into differentiated Long Tail vs. shorter search terms. I will say that I disagree with the portion of your post where you say "general keywords can generate lots of leads, the quality of those leads are poor to say the least".
How are you judging the quality? I have found that if you perform systematic and consistent follow up to the leads you will enable the prospects to rise to the top. Truly you only know the "good" from the "bad" lead when you have the commission check in your had. I find real estate professionals try to judge leads a bit too much instead of just working away on the leads :)
Mary McKnight
Mary- I admire you and follow your blog religiously. However, as a full time agent in the field I have found that from experience that the consumers who actually pick up their phone and call me and are ready to buy or sell, are ready to move now, are ready to make a decision now and know exactly where they want to live and are just narrowing it down to the elementary and high schools and exact developments are ALL from longtail searches they have put into their search box.
On the other hand ALL the email leads we get from major key words are not decisive, don't know yet quite where they want to live, are curious, some are tire kickers and some can be put into a follow up database and others are an utter waste of time or should I say, not the highest and best use of my time.
While there are agents who feel that the more leads the better, I am not of that group. I am very picky about who I work with. I always weigh it all with the highest and best use of my time. I do not want to fill my database with leads that may or may not ever come to fruition. Sifting through leads and chasing them down is not productive from my perspective.
All my longtail search consumers have already decided before they called me that they will use us to list or buy. There are no interviews, no sales pitches. These people have decided. Now that is what I call using my time productively.
I also believe that one day the big boys will take over the very high priced keywords and the independents will survive this with blogging with longtail, like owning the parks, schools, neighborhoods, etc. But that is beyond the scope of this post.
In the IM world beyond Real Estate there is also this division over what is best, longtail or short tail. However, even the studies that internet marketers have done with their highest qualified leads and when they track their sales; they find that the real money was in the long tail because someone searching for 'Diet' does not know what diet they want to go on but someone searching for 'detox tea diet for weight loss' has narrowed down their buying decision. Katerina
Katerina, I just wanted you to know that I appreciate your help.
Bill Roberts
Marc DeSantis
Marc- You are welcome! Keep working on it, it is an ongoing process. Katerina
Bill Roberts - "Baby Boomer" Retirement Planning
Bill- You just made my day! You made me feel very good with your comment. Katerina
Marjorie and Doug McKay
Marjorie and Doug- You do not need to pay for keywords. Blogging will get you great results with better leads. Katerina
John- My point exactly. You can rank high in major keywords especially in smaller markets however the longtail searchers are serious and ready to buy or sell. That goes across the board in all areas, not just real estate. Thanks for commenting! Katerina
Donna- You can do this! I am so glad that you are studying on line marketing. AR is a great place to learn! Katerina
Bob and Carolin- Thanks to you for commenting and letting me know you read this post! Katerina
Simon- Hey, for the right price I will! Just do it one step at a time! Katerina
Roberta Murphy ~ Carlsbad Real Estate
Roberta- So you caught on to the hoobly thing. You can post ads for houses there for free. He sure has some strong pull on google. I did one ad with him and it went to the top of google fast, but then I got sidetracked with all my blogging. Need to get back to it. :) Katerina
Diana Perez
Diana- And Localism is a great way to reach the public. They are reading so make it worth their while and they will keep on reading. Katerina
Dan- Lengthen your tails! Thanks for your comment : ) Katerina
Sharon- Thanks for your contribution to this post. You are right; I do not like to chase after buyers or sellers who are not ready or serious or motivated. Why would I want to spend all my time on the phone qualifying folks when they can do that for themselves right on our blogs? Katerina
Lori Gilmore - Will County Illinois Realtor
Lori- I am glad I created a WOW moment for you. Mothers are the ones making most of the decisions in the house buying and selling these days. We just got a listing where the parents homeschool and since I write about homeschooling, she connected with me. While her husband was at work and in between teaching the kids she is online looking for an agent. So think like a mother, and write from a mother's view point and you will attract the right customers. Katerina
My tails are pretty long I thought - But know I am re-thinking!
Thank you
Shannon Aldrich
Shannon- Our next SEO post will help you with that, we will be discussing titles and using the key words in your blog posts with long tail keywords. We will use some examples. Katerina
Allison Stewart
Allison- You are welcome! Katerina
Bill- Thank you for your comment. I love mybloglog and use it to see what people are searching for and then I write more about that subject. That is why I write about Mark Bellissimo and the horse industry so much, he is one of the most searched people in Wellington. I use Snagit for the images, it is a capture tool and you then can edit it with the cool torn edges, frames, etc and add arrows, highlights, etc. It only costs $39.95; a great price for the simplicity and capabilities of it. Katerina
Jean- You are very welcome, keep on coming back because we will do a lot more of these tutorials and such. Katerina
Chelle Gassan-NOVA Realtor and Stager
Chelle- The more specific you are the better quality the lead is. Of course, you won't get as many either, but then again, what is the point of getting lots of lukewarm and cold leads when you can spend your time on a couple of hot ones. Katerina
Scott Cowan -Tacoma & Pierce County Area
Scott- Thank you so much for that kind comment. I do take pride in my blog as it is my writing work. I hope you can use this on your posts to get them to the top.You live in a competitive market for online purposes. Katerina
Katerina, this was a very informative post. Many agents I have spoken to will say something like, No one searches for those terms- when you explain to them the importance of having keywords other than, City, State real estate, and how highly competitive those keywords are, but not specialized or narrowed down. What would you say to those agents?
By the way, I love your graphics from the search pages on Google. How did you get the arrows and the "torn sheet" looling page.
Stefan- thanks and I hope you get to use this stuff! It works! Katerina
Bonnie- Adwords has its place in online marketing but I never felt that in the niche of real estate. The leads are just too crappy and you pay for too much click fraud and a bunch of tire kickers and people with nothing better to do than to watch late night tv on how to buy with nothing down and then go online to see if they can find it free! Use blogging to drive your site up the ranks in google and the other SEs. Katerina
Rebecca Levinson
Rebecca- Thank you for your comment. Other agents are not going to listen. Let them do what they want to do. You can only be the example.You can lead a horse to water but...
Of course people are searching for the longtail keywords. Read my comment to Mary here in the comments. I am living proof that it works. We get our business from 3 ways, Expired listings, referrals and blogging on Active Rain! Agents give me the glossed look too. But they don't even blog here!
Be happy that you know what to do and bring in the business.Katerina
Heather Fitzgerald
Heather- do a little at a time, make baby steps. Be consistent. You will get there, line upon line. Make it part of your daily schedule to do a bit here and a bit there. Katerina
Rebecca Levinson
Rebecca- Sorry, the tool I use is Snagit. It is $39.95 and I love it. See my comment to Bill Gasset for more info on it. Katerina
Michael- Good for you! Thanks for reading and stopping by to comment. Katerina
Donna Paul
Donna- Thanks and my post is out for more on this subject on how to write your posts. Katerina
Manny Reynaldo,
You did not log in when you made the comment, that is why I could not pull down your link. Thanks for commenting. How's things in Boca these days? Katerina
Lane Bailey - The REALTOR for Car People
I LOVE your comment! You are so Right on! Because I am NOT going to go through hundreds of leads to find the serious ones! There is a much higher and best use of your time! And that is to blog with longtail! Katerina
Ardell- thank you and you are right, they help us and the consumers! Katerina
Jimmy- This stuff is just too good to keep to myself! Yep, that is why I am on AR too and I love being able to pay it forward. Life is great! Katerina
James- This is my opinion of what a bad and good lead is. After being in the business for the length of time and paying my dues learning the ropes and such I have come to the point in my career and my life where I judge everything with the highest and best use of my time. Nestor is worth at least $600 per hour and I am worth about $400 per hour at this point in time. We get our business from 3 sources by choice-
1. Expired listing packages
2. Referrals
3. Blogging and our website
Now this has come to be through figuring out what we can do to earn the most net in the shortest period of time. We are heavy listing agents, work on with buyers by referral. We do not run any media ads although we do use the press for press releases and notoriety. We have made a good name for ourselves. I also coach for more than above average fee.
So if it takes me 3 hours a day to stay on the phone filtering through leads, entering them in my database, cultivating them over time instead of playing and homeschooling my 5 year old and holding my grandbaby, well, I know the answer what my answer is to that.
I do not make calls anymore. The customers call us and then we qualify them. We refer the ones out that we are not going to work with based again on what is the highest and best use of our time.
I would rather blog in the middle of the night and have Nestor sending out our expired packages and networking with agents to gain referrals and our present customers and past customers for the referral business.
We get to go where we want to go, when we want to go, and we do. We go to the beach twice a month, we play with all our kids, spend time on hobbies and passions and we live life.
Calling leads is not in that plan. When I get a call from my blog, that person has qualified themselves, there is no interview, most of the time we get the listing over the phone. The people connect with my personality and I attract those people to me that respect my time, do not play games and are ready to make a decision now or within the next few months.
Of course if you like to do your business by calling hundreds of leads each week than that is your decision. That is the great thing about our business, you can run it the way you see fit. Katerina
Marc DeSantis
Marc- Thanks for commenting! And thanks for reading my post! Katerina
Katerina - thank you so much for a great post. I would welcome the opportunity to speak with you as well - about not only this post but what you are sending out to expired listings. I did subscribe to your blog, and learned quite a bit today.
Thanks again - Sharon
Sharon Paxson
Sharon- You can call me this weekend when things slow a bit. I do not work in our real estate business on the weekends other than online stuff. Thank you for subscribing to my blog. You can go through my tags and read all the expired listing posts. That will give you a good start. I think there are about 9 post about expireds. Katerina
THis is a very good post.And It gives me some great ideas. Most of us realtors are greedy and want the whole pie. You can't have the whole pie, so take it one bite at a time.
I loved every word in this blog! Great information for everyone to use, but even better for relatively new agents, that want to get a foot up on the more established agents that; "Don't answer phone calls or reply", "Don't answer emails", "Don't know how to operate a computer", "Don't have a website!".
I just hope I can have some of the information implemented quickly! Probably won't be spending much time blogging, if I'm putting this information in motion!
Martin Dorgan
Martin- I am glad you are going to implement these tips. Let us know how it works for you and come back often as I do these types of tutorial posts more and more since everyone seems to like these so much. Consider Subscribing to my blog if you have not done so yet, so you don't miss any of the posts that come your way. Katerina
Nestor & Katerina:
Please add me to the list of THANKFULL people on the Rain. Thank you for sharing, Will be reading the series of posts.
Bob Force (REALTOR®) Silver Spring Md.
Bob- You are very welcome. I have the new one out now, the link is below. If you like my posts, consider subscribing so you do not miss out on any posts you may wish to read. Thank you so much for your nice comment. Katerina
http://activerain.com/blogsview/346871/Blogging-For-Business-KeywordMarina Del Rey Real Estate - Troy Heffner - Marina Del Rey, Venice Beach
Troy- You are very welcome. Thank you for reading and for taking the time to write a comment. Katerina
LAURA SECOR
Laura- I am a full time Realtor, full time mom and homeschooler. I am a coach for real estate agents and mortgage broker, a writer and a speaker. I do copywriting for agents marketing and small businesses, specializing in customized expired packages. I love the internet and it is my passion to learn about SEO and internet marketing. And since I believe in multiple streams of income, your idea is a great on, if only I could clone myself! Thanks so much for such a delightful comment. If you are not already subscribed, consider subscribing to my blog so you can be alerted when I write a post you may be interested in. I just posted another post in this series on long tail with an example of one of my coaching clients progress online. Katerina
Dalp Pearson
Are you new to real estate and new to Active Rain?
Welcome to Active Rain. Subscribe to the blogs that you like to read, comment a lot on other posts and return the comments people make to you. That is how you will make friends, network and get business but more important you will learn a lot! This is a huge learning center! Read, read, read! Katerina
Amy Whiffen, REALTOR® - Myrtle Beach Real Estate
Amy- Thanks for commenting and you are welcome! Katerina
Pat Baker Real Estate Expert Needham, MA
Pat- Start one step at a time. Soon you will have it down pat! ( no pun intended). Katerina
Katerina,
You have lead this horse to water and I'm a drinking!!!!!!!!
One thing I believe makes you look like an expert is the copyright verbage after every post. I would sure like to know more about that!
Mike Frazier e-PRO Realtor in NW Tennessee
Mike- I add that to the bottom of my posts because there are those who like to plagiarize and like to copy and paste. People even steal my name and use it as a keyword to get folks to their sites. Katerina
Katerina,
Does having copyright at the bottom really deter people. do you have any legal recourse if they do copy?
I am just trying to understand how this works for you and if it is something that I can or should do at the bottom of some of my posts?
Mike Frazier e-PRO Realtor in NW Tennessee
Mike- You can get Copyscape which will even show you who copies you. Of course there is legal recourse. I think everyone should have it on their posts. You can call me if you want to ask more about it. Just make sure that your title of your post is after it, the keyword thing, you know. Katerina
Katerina,
Thanks again.
Tamara Perlman, Lake Tahoe Truckee CA Real Estate
Tamara- Thanks for your comment!
Mike Frazier e-PRO Realtor in NW Tennessee
You are welcome!
Lynn Pineda
Lynn- you are welcome and I am glad you may be able to use this info.Katerina
Matt Clark
Thanks!
Thank you for explaining Longtail for me! I'm fortunate...I've been using them without realizing it...phew!
Now back to your other blogs on SEO...consider yourselves subscribed!
Great post! Relying on content and keywords, my website, WestportCTProperties.com, has gotten to the first pages of Google, Yahoo and Msn, using the general keyword phrases, Westport Real Estate, Westport CT Real Estate and Westport Connecticut Real Estate. I hadn't really considered that writing pertinent blogs, using the long tail keywords, can be just as effective in getting top page placement and then hopefully having readers link to my webpage.
Now to think of something to write!!!!
Thank you for all of the helpfull information about keywords.
Dane Caldwell - Toronto Decorator Home Stager
Dane- Thanks! ON my linking post, what happened to your awesome screen shots of your success? I saw them and then they were gone the next time I went in there? Thank you for subscribing. I will work hard to bring you valuable info you can use in your blogging and business. I do write for localism too, about 5 posts per week. Katerina
Dane Caldwell - Toronto Decorator Home Stager
Dane- Thanks! ON my linking post, what happened to your awesome screen shots of your success? I saw them and then they were gone the next time I went in there? Thank you for subscribing. I will work hard to bring you valuable info you can use in your blogging and business. I do write for localism too, about 5 posts per week. Katerina
You did not log in when you commented so I could not pull down your link. It is great that you have hit the top with general keywords. I have too,. But what I have found is the leads you get from general key words is way out there on the timetable to buy or sell. But longtail you get them ready now and they are more loyal.
April,you did not log in either. Thank you for your comment and make it a great week!
Wayne- Thank you for reading this post and I hope you can put it to good use.
Great insight!! Keep up the good work...
Click here if you are looking for Homes in Maryland, Virginia and Washington, DC. DmvProperties.com has many Rockville Homes For Sale and Gaithersburg Homes For Sale to name a few. Kacem Benali is The Real Estate Agent & Realtor in Maryland, Virginia and Washington, DC. DMVPoperties.com has all your Washington, DC Real Estate needs.
Kacem Benali
Kacem- Thank you!
Thanks for the continuing information on tails! This will be a huge benefit to me in building my presence on the search engines! I've been on AR less than a week and learned so much... what took me so long?
Brent Bell, CRS, GRI
Brent- Hey, better late than never. Consider subscribing to my blog if you like to learn about online marketing. I do tutorials a couple times a week or SEO stuff, also building your business posts. Welcome to Active Rain, and you are right, there is SO much to learn!
Huntsville Alabama Real Estate Agent, Kimberly Grant
Kimberly-Understand what a general keyword is first- Hunstville Alabama is a general keyword.
Longtail would be Decatur Alabama Homes for Sale,
that is a longtail keyword.
But even better would be;
Madison Alabama Christmas Tour of Homes
That is a great longtail keyword and a great keyword rich title.
On your last few blog posts you used all bold. You should not do that. The spiders want to see only keywords of relevance to the title in bold.
Thank you for subscribing to my blog and see, it is alright to be late to the party, see all the personal attention you just got! Katerina
This is great information. I cannot stop reading and learning.
I appreciate you sharing all of this!
Christine
Christine Serafini Keller Williams Realty, Capital District
Christine- You are very welcome! Keep on learning, growing and applying!
CAMERON WILSON ~ MURRIETA / TEMECULA / MENIFEE CA. ~ REAL ESTATE
Cameron- Thank you SO much for subscribing to my blog and I am glad you are on a great quest of learning here on Active Rain. Welcome to Active Rain! Comment on blogs, write posts and return comments is how you will make friends, get referrals, network and get the phone to ring.
Mark Selmi
Mark- Thank you for commenting. I know that Video is awesome, and I know how to embed video but I am just learning how to edit my own videos, it is on my list to do!
Milcar Lorenzano
Milcar- Apply these principles and you will get business, it takes persistence and never give up.
Your post on Longtail keywords is awesome. I have been using adwordsfor a while and I seem to get a lot of tire kickers. I am definately going to go for this approach. My blog gets hits for FREE which is great and it is just from content. :-)
Thanks
Konnie McKee Your Prince William County REALtor
Konnie- You are very welcome! There is a lot more, check out my tags on SEO and Blogging. I try to post once a week on SEO and Blogging.
Nestor & Katerina,
Thank you for sharing this information. Your posts are very informative. I look forward to playing around with longtails now that I know what they are...much appreciation.
Thank you so much for giving me information that I can use right away. Once again I have learned something new on Active Rain. I new about keywords, but long tail keywords is a new concept for me. I will definately work on it.
Pam Dent - Charlottesville, Virginia - horse farms, residential and country property
Thank you so much for giving me information that I can use right away. Once again I have learned something new on Active Rain. I new about keywords, but long tail keywords is a new concept for me. I will definately work on it.
Pam Dent - Charlottesville, Virginia - horse farms, residential and country property
Great post thanks for the information, I really appreciate it!
Hi Katerina...First thanks for coming to Active Rain, we all have benifited from you giving us ideas and proven menthods to earn and make money in real estate online. Your Long Tail key word instructions work, I know I've followed you as my Coach and seen the results for myself.
Thanks! I wish you every success with your coaching business,
As Zig Ziglar Says"If you help enough people get what they want, you'll get what you want"
I am quickly learning that your posts are full of all sorts of useful information.
For anyone who wants an in-depth primer on identifying and building a plan to utilize your local long tail keywords, plese see our guide here:
http://www.domaindrivers.com/seobasics-realestate-content-focus-on-keywords.html
thx
Katerina - spot on post. The one competitive advantage a agent or any small business owner has in search is local and long tail. Don't be afraid to blog very specifically about a street, a park, a local landmark. This not only applies to your blog but your website as well. That is the type of post that will bring quality leads to your doorstep through demonstrating you are the local expert in your area.
Thank you.
Have a question about SEO join the ActiveRain SEO QandA group.
Thank you so much for your posts...true educators!!
OurMonmouth- You are right on in your comment. The more targeted the search the better quality the prospect too. That is what I enjoy the most. There is no question by the time the call comes in that we are going to be their agent. They decided that already themselves.
David- You are very welcome, thank you for reading our blog.
This is incredibly helpful. Thank you for the great info and tips. I am still new to blogging, seo, etc. and really appreciate those of you willing and able to impart your wisdom!
Brandon- There is so much to learn here. Welcome to blogging! Welcome to Active Rain! Feel free to subscribe to our blog and check out our tags, active rain community support, for lots of posts on making money and etc with your Active Rain blog.
Wow...good info...and sooo much to take in. I love learning all this and putting it to use. Sometimes I wish there were two of me.....How do you do it? You must have incredible time management skills:) I'm sure you haven't heard the last from me:) Thank you again for the info.:)Diana Wainwright in Beautiful Copperopolis CA on Lake Tulloch.....the only way to beat the heat!!!!
Diana- I love SEO and it is so exciting to know you can get to the top of Google for search terms in such a huge internet! I wish there were 2 of me too! I just did not sleep for about a year to get up to the top, now it is maintaining and doing new projects. I do coaching and am writing a book on short sales. We now have a great assistant who has taken a big load off of us. We work with listings, so that helps us with time management as well. We have a buyers agent.
Katrina,
Great Post. I was looking for something to get my blogs noticed by the search engine and I believe your post answers my search.
I see you get lots of kudos...well here is mine. I am going to implement your teachings immediately. Thank you for taking the time to help others. May you be rewarded for your thoughtfullness and dedication.
Cheers.
Katarina your amazing, I learn something from just about every one of your postings... or am I that thick? :)
I am impressed by the number of comments on your post. You resented excellent and useful information. I had no idea what a long tail keyword was; however, I have used a few by accident! I will now incorporate more!
Great information. Well written post. I am still learning about blogging on this platform. By the way,Buy a home in Washington is my long tail word. Do you think I should change it? I am on page one on Google when you do "Buy a home in Washington DC". But I am page four on "Houses for sale in Washington DC" and I really want to move up. Thanks again for sharing this post. Margaret Woda linked this post to a post she wrote "Seven tips for generating real estate leads through blogging.
Nestor and Katerina,
Thank you for educating all of us on what works and what does not work. I did not realize how important those long tail words were in your posts? I really enjoy learning from those that have gone before me and discovered what does and what does not work! This was very insightful and will really help me in my posts! Thanks for sharing this timely tip!
Have a Colorful Day!
It works! I've been using longtail keywords on my AR and Wannanetwork blogs since I've been blogging here. With the right longtail keywords you really can crack the top page quickly. A good tool to use in research is google adwords.
Cheers,
Paul Dunn
Great advice.....I'm putting it to the test from here on out!
Being new to blogging, this is by far, the most useful advice I've gotten yet...I realize it's an older post, but still much appreciated!!!!! Thanks again.
Thanks so much for this post on keywords!
Rose- It may be an older post but it is still just as effective as it was when I wrote the post. Thanks for finding it and reading it.
I thought the same thing...the blog was written months ago, but for me being new I just now came upon it and am going to start using it immediately...one question though, while i am new to Active Rain and blogging I have a few blogs out there, would it be worth while to go back and add some of these concepts (also the one from another post you did saying don't use 'click here' use key words...i need to go back and change my 'click here' comments on my web).
Again thanks for helping us all.
I am not technically savvy with this SEO, but your blogs are helping me to make sense of it this evening so I can start to evolve this. Thank You.
Thanks for the great explanation. I have always heard it's hard to get your website on the first page byt with your information it is a little more clear.
Great post. We've always tried to use long tail as much as possible to shorten the buying cycle and it usually works.
As all above this is great info...i'm new to AR and blogging and in the overwhelmed stage. I am going back to my bloggs and add some words that might make them stronger. I will be hunting up some of your other blogs and 'catching' up on other hints...i like your style as it's easy for a non tech person like me to grasp an item or two I can work on...then i can go back and pick up another hint i can work on etc.
also..by the way...i have only tried working expires once...but seemed like by the time i got there they were already 'resigned' do you mind sharing what approach you find working for you?
PS...your karma must be realllllly good with all of this help you are just throwing out there...(and I hope it is as your generosity in helping us newbies is amazing.)
Thanks from someone who is low on google and trying to work our way up.
I will have to bookmark this and come back to it...something I never thought of doing but is a really smart move on your part! Thanks for sharing.
These are great tips Katerina. I realize how complex all this is, but it is obviously necessary for those of us who want to garner future leads and business.
Thank you so much for sharing your expertise on this subject.
Thanks for a great post.... I am going through all your posts and LEARNING :-)
I was directed to the post by Lanre, great reading and info, will plan on using this technique
Tatyana- That was nice! Use this post for your blogging and you will be heading to the top!
Thanks for the solid insight!
Katerina: Another excellent post. You are teaching me to be MUCH more focused in my approach to Active Rain. Perhaps I have been "shot gunning" far too much. We have had success here, but not at the level I had hoped. Am studying your SEO approaches now and will attempt to put them to work to enhance our results. Thanks for the great material!
Nestor & Katerina - I have learned more from reading your blog than any other blogger on Active Rain. You are my heroes ! (I aspire to be like you when I grow up)
Bobby- WOW!!!! Can I use that for a testimonial? Thank you SO much for those kind and complimentary words! I truly appreciate it. I have some great content in draft for this week so check back often.
Thanks for the post. I hear two different stories about the internet all of the time. One is that the web is a tool for bringing international peoples together. Two is that real estate is a local business. I have heard that I need to be blogging about my home town Norman, Oklahoma. But, on a grander scale, I would like to reach people in Florida and North Carolina (for example) to know about me in case they want to move to Oklahoma.
So, after reading your post and remembering others who have said the same thing, I think I FINALLY GET IT. If I blog about my local town, sub-divison, football team, great eatery, etc, I will be relevant to persons in other states searching for those items.
A QUESTION: Are you saying that a longtail key word would be The University of Oklahoma football team? Also, would a longtail keyword be University of Oklahoma Faculty Heights area? Thanks.
Great, I am doing this and didn't even know what it was called. And I have gotten one referral and one listing because of my blogs on Elkhart County, Indiana! I am now doing a series on subdivisions inside the townships of Elkhart County. So, here is a prime example of doing the right things but not knowing it!
Elkhart- That is great! Keep it up and you will keep getting listings. Write for you audience. If that is sellers, make sure to write and have a conversation with them.
Now that is SEO substance! Cornering, ok, even just learning SEO basics has made me cross-eyed. Thank you for mapping this technique out clearly.
Jenny- Make sure to follow my SEO series, this next week will be session 2. We had session 1 last week, you can go back and recap.
Hi thanks again for sharing, just wanted to ask, where can i see session 1 and 2 on your seo series?
This is pretty amazing material and resoucres !
Christopher and Stephanie- Thanks for reading my tutorials! I wrote this a long time ago and still gets found and commented on. I just noticed this post has 271 comments!
All great information -- thanks for sharing with us all --- have a great holiday season --
I do business in New York City, specifically in Manhattan, more specifically in the Upper West Side, more specifically condominium sales. What would you recommend for my long tail keyword?
upper west side new york city apartment?
Clearly you don't need one more person to tell you what a great post it was... but it was. You might consider looking up a Zipf distribution (I think your target is not so much the long tail as it is the core differentiators).
Robert T. Boyer, Ph.D.
Real Estate Investor Advisor
San Diego's Finest Real Estate
This information is so incredible and helpful! I am looking forward to watching my blogs and website climb the google ratings!
Thanks again!
Morgan- I am working with Eileen right now on all of that. So get with her, the keywords for you guys short and long tail should all be ready through the webinar. :)
Glen- Thanks! If you have the chance today you can register for my SEO to the top webinar. We are doing keywords today. 1:30 p.m. EST, SEO TO THE TOP Webinar by Coach Katerina - 9 week course.
Thank you for taking the time to share all these GREAT tips.
Hi Katrina, thanks for this posting. It helps explain some stuff. It's funny, but when you wrote this post, I wasn't even on AR. I've been here for about a year, now. And I'm just now picking up on long tail keywords. I've learned so much in the last year, and I have so much more to learn. I especially appreciate your remarks about blogging to mothers, and writing to WIIFM. Thanks.
Marianne- You are welcome. I know this is an old post but it is still relevant. I also teach a webinar, next session starts Sept 2. I am posting tomorrow about the webinar, so come back to read more about it and get the link to the webinar info page. It is for newbies to seasoned internet agents, teaching you how to get to the top of google for your blog and websites. Katerina
Thanks, Katrina...will do!
Katerina- Thanks for posting such great material! As a relative newbie I truly appreciate the great content!
Just curious since you're touting yourself as an "SEO expert" why you want to promote your Active Rain posts over your own website. Someone comes to activerain and they can easily be pulled off to your competitions page, but on your site I'm hoping there's nothing but you. Instead of securing #3, #4, #5, #6 on google which probably adds up to roughly 10% of the clicks for that search, you could direct your efforts at one URL in hopes of becoming #1 and garner approximately 85% of the traffic for a specific search term. "Wellington Florida Luxury Homes" is VERY LONG TAIL search with an average of 16 people per MONTH searching on google! So you haven't really impressed me with your skills. Learn how to use a keyword tool and try to show up for something workthwhile before you starting presuming you're a self taught SEO master.
Katrina, I completely disagree with the anonymous poster, above. I question why they felt the need to be anonymous. Are they not proud of themselves and their opinion? They should be ashamed of themselves. If you plan a descent, at least "man-up" to it.
OK anonymous- How about try this one on for size. Super long tail keyword with only 39 searches month- homes for sale in olympia wellington florida- just closed a deal with a commission of $12,000 from one buyer who used that term and we are # 5 on page one of google for that term. We are also working with 3 other active buyers right now for that term. ALL 4 of these gave us their phone numbers and email addresses and asked us to help them.
Hmmm, makes sense to me, money speaks louder than short sale! Of course it is a combo of all the longtails together that will add up to the phone calls. But remember, there many people in the US who do not make more than $12,000 in a year. We made that from one post on active rain.
Now for my little 16 searches a month= listings that have closed and more on the way! People in that market are far and few between but the commissions on those are and continue to be over $24,000 a sale.
I also am on page one of google for short tail keyword phrases too. This post was written over a year ago and I have done a heck of a lot more since then.
I am all about Active Rain. I did not even have an outside blog unti a few months ago. That is because on Active Rain there are a ton of referrals for business to be had. This week alone we received 3 listing referrals from other Active Rain members.
And I have a lot of agents who are getting business by following my SEO lessons. Their testimonials alone make it all worthwhile.
Oh anonymous- how about these apples:
Wellington Florida homes for sale- long tail with 880 searches a month-
I am #8 and #9 on page one on google. With Realtor.com and Harmon homes as competition. Not Bad!
You go girl! I hope anonymous returns to read your post!
GREAT POST Katrina!
I used the term "Wall Upholstery By Josh" and I am the first on the Google page...
Great post Katrina! No matter what I learn, this is information I tend to forget. Thanks for the refresher course.
I am all about using the right bait. Last week we were fishing for stripped Bass at lake Texoma. The shiners were not working so we threw a net for Shad. We cut up the bait and 30 minutes later the below was the result. The right bait brings in lots of clients, and bass.
THanks for the idea/tip today. I'll have to give it a try.
Patricia
THanks for the idea/tip today. I'll have to give it a try.
Patricia
Thanks for Posting this useful bit of information. I have been using Long Tail Searches and I am getting very good PR. But I am always hunting for what others have to say that could improve my PR even more.
Howdy and evening there Nestor and Katerina
This sure is a mighty fine training blog post about long tail keywords for folks. I missed it back in 2008 when y'all first posted it.
Have a good one
Dale
whow, quality post, yet so old that still stands the test of time
I have certainly over the past few days kicked up my long tail keywords. I even read a post yesterday from AR Cathy Caudemauche about using long tail keywords in your tweets too. Thanks for the post. It is extremely helpful in understanding and the importance of keywords vs. long tail keywords.
I have certainly over the past few days kicked up my long tail keywords. I even read a post yesterday from AR Cathy Caudemauche about using long tail keywords in your tweets too. Thanks for the post. It is extremely helpful in understanding and the importance of keywords vs. long tail keywords.
I have wanted to understand long tail keywords so I am going to read this a couple of times. Thanks for posting.
Thank you so much for enlightening us, this is all so new to me and so very useful
Katerina, I really need to work on this. Have been taking the AR webinars, and heard this, but have issues remembering to use in practice...you have just shown exactly WHY I need to!
Excellent stuff, I need to implement right away
Hello to both of you: Wow, that's a lot of comments! But it's A GREAT post, so I understand why. We learned some of this at RainCamp, too.
I think I just learned something extremely valuable. Thanks for making it so clear.
That is also awesome that you are the expert on Buena Vida Homes after one post!
Jen Wing
Katerina - It is wonderful that ActiveRain is re-featuring some of these older posts on hyper-local posts. This topic is as relevant in 2010 as it was back in 2008.
Great post!!! Thank you for sharing this technique for SEO. I like the use of graphics showing where you come up on the searches.
I've bookmarked this to look at tomorrow in detail. Good post.
A great post back then and just as great and timely now - thanks for the reminder about long-tail benefits.
Ann
Using those long tailed keywords is great to narrow down a particular area. It works!
I love the graphics, thanks!
Michael
Thank you for sharing this great information regarding SEO. Sometimes the reminders of the basics is all it takes.
An old post, but good one. So important, glad it was back on the feature board.
The more specific someone searches the better results as far as them knowing where they want to buy.
This is one giving post! Just noticed that it was written some time back but still applies so well to today. Thanks Katerina.
That's a wonderful tip! I am going to research longtail keywords and see how I can use them for my benefit!
Really informative post! Thank you!
Thank you for the lesson on long tail key words - it is very useful information that I will have to employ.
Thanks for the information on the long tail. Even though I know to do it, I keep finding myself going the generic route when I need to do the long tail!
Thanks for a great post I am going to post about my town,.Beth
Thanks for a great post I am going to post about my town,.Beth
Yes, and I did NOT repost this post- Just so you all know that! I was pleasantly surprised that it was on the featured post board. This is very important material and I hope you all that were not here when I wrote it get a lot of value out of it. Thank you for all your comments, look at this, 320 comments! Katerina
Ah, and look back at the comments from 2008 and you will notice A LOT of those agents are NO longer active on Active Rain! It takes time and effort to make it all work out for you, don't give up.
Sold. I just grew a longer tail. Thanks for the mining tips. I want to bring up 33 miners of my own!
I continue to learn from you, Katarina - thanks for sharing -
Katrina: just found this post - this is great information for a newbie! Thanks so much and happy new year!
Eilen- I think I spelled your name wrong on the last post you commented on. Sorry about that. The grey font is hard for me to read even with my glasses on:) Happy New Year and thank you so much for reading! Katerina
Great post, you have really done your homework and I appreciate the information.
Isn't it great that our posts on AR have such long-tailed lives! This blog will be relevant for a long, long time--- Thank you! Kathy
I'm still confused but this has made it somewhat clearer. Thank you Katarina.
Great advice.
Thanks for taking the time to share this great information with us all. Have a great week!
Thank you. Wonderful information. You have set it up in such a way as to make it easy to understand. All the best, Lynn
Thank you for taking the time to give a very good explanation of the Long Tail Search.
Katerina, thanks for clarifying how a long tailed keyword may actually be a phrase of several words.
WOW!!! 335 comments!!! On a SEO POST!!! How about that!!! Do you see how old this post is??? January 2008! How cool is that!
Hi Katerina, I am not sure how I received this e-mail to this post today but I did hear your presentation on RainCamp last week and I am glad I received this from you about the LongTail Keywords. One of things I wondered about was something you discussed ( at least I think it was a part of your presentation). It was about checking the statistics for Comments, Views and Hits. I went back to Statistics and there has been a lot of activity on my posts. Is all this actually outside the Rain activity? Meaning consumers viewing the blogs? I have switched emphasis in my blogs to more of PhotoBlogs Localism and less writing about the markets. Since I have never in all the 4 years of being with ActiveRain received even one lead from ActiveRain, I was just wondering if this activity ( at least some of it) was really coming from consumers and not just our members.
This is a great topic and blog post. Wow thats a lot of comments all they way back to 2008. Still just as relevant today.
Just as applicable today as it was in 2008. I read this several years ago with fantastic results!
Thanks, Katrina! This post is exactly what I'm looking for. I was smart when I subscribed to you. I like the way you think. I, too, would prefer fewer leads that are ready now. I don't think I have the attention span for those buyer who are 6 months to a year off.
William- It depends on the kind of posts. If they are hyper local posts, localism posts, those views will be mostly from consumers not members of AR.
I don't know how this email went out either. I did not send it out. But I suddenly noticed a lot of comments reviving on this 3 year old post:)
Thanks for attending raincamp! Katerina
Marcy- Hi Marcy! Good to see you! Katerina
Karen- Thanks! I have no problem talking about my weaknesses or things I don't like to do and won't do. It makes no sense to nurture leads that are far out in buying or selling IF you are not good at following up with them and IF you don't have a great system on which to follow up automatically with. Because when you get busy, that is most often the first thing that stops.
I would rather have referrals and leads from those who are ready to take action now. Katerina
Amazing information. Wow! I need to get my long tail key words together. Thank you so much for the tips!!
Thank you for a well-written and comprehensive explanation of longtails. I look forward to working on this as soon as possible. Thanks for sharing!
Thanks Katrina. You are really great at sharing information. I have to do a post today and will focus on using longtail keywords
I'm glad that AR sent out this email to remind us just how important LongTail Keywords are for searches! How did you get the screen shots/graphics that you used in your post?
Thanks for the post. I've bookmarked it to come back when I am ready to write a post. Have a great weekend.
Really appreciate your tips!