Linking strategies is one area where I see that many people do not fully utilize. I know I didn't. I get so excited about getting my thoughts down on a post and then I forget to add internal links. This post is about internal linking strategies.
SEO is very complex and much of it is very time consuming to control by yourself but there is one area besides using your keywords correctly where you easily work on yourself and that is internal linking strategies.
To begin with please read the following posts to get to this point:
Longtail Keywords For Blogging-Fishing With The Right Bait On Your Active Rain Blog
Update on Longtail Keywords For Blogging.
Blogging For Business; Keyword Rich Content to Get Your Phone To Ring.
Most of us do not fully utilize and optimize our blogs with internal linking strategies. Here are some ways in which you can more fully use internal linking in your blog posts.
In case you do not know how to add a link to your post, it is very easy to do:
Highlight the text you want to turn into a link.
Click on the link picture on your Active Rain toolbar.
A link box will pop up.
Add the URL of the place you want that link to go to. Add your title keywords. Click Insert. It is that easy.
Use Anchor text for all your links. This is one of the most important and easy SEO things you can do with your blog and website. Your anchor text should be keyword rich. Use the keywords you want to be found for in your anchor text.
What is anchor text? When you type in your post, 'Click here to search all Wellington Florida Luxury Homes For Sale' that is anchor text. Now I would click on the link image on the toolbar and add my URL into the link box, 'http://www.Wellington-luxury-homes.com. Then when someone clicks on the text that I wrote it will go to my website. When you add the link, the anchor text will be in blue font color. That tells people that if they click on the words they will be going to where you linked those words to go to.
Do not use the name of your website and write your whole web address in your post because then you are not fully optimizing using your keywords. I see a lot of posts where the whole address is right in the post and the URL is not keyword rich. Like for instance: http://www.anyrealtyinnowheretown.com. Those words should go in your link box but not in the post itself. Use keywords in the text part.
Also when you are using links internally make sure you do not use shortcuts to certain pages within your site. Type out the entire URL within your page you want your visitor to go to. If you are sending them to another post use the URL of that post, don't send them to just your profile page unless that is where you want them to go.
For each post concentrate on only a few longtail keywords per post. Don't try to go and rank for every keyword in one post. Target those specific keywords and learn how to use them effectively throughout your posts.
When you are using internal linking add it throughout the body of your post rather than just listing all the links in a row. So in each paragraph add words that are a part of what you are writing about and turn those words into links. Linking within your page adds more relevance and internal value to your link.
Be careful to not have too many outgoing links outside of your site. It is recommended that on each page of your website to not have more than 10 outbound links so that means with your blog post you should certainly not even close to that many outbound links. I would not want more than 2 or 3 outbound links.
You can go back to some of your older posts and add internal links to some of your newer pages of relevance. This way you add some valuable link juice and give it some rank boost.
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Contact Nestor Gasset and Katerina Gasset, CIPS, Realtors®, International Properties and Investments, Inc. Licensed Realtors® in Florida at 561-753-0135 to list your property for sale or to purchase a property in Wellington, Royal Palm Beach, Loxahatchee, Lake Worth, Hypoluxo Island, Lantana, West Palm Beach and the rest of Palm Beach County Florida. We are accepting referrals.
Copyright © 2008 By Katerina Gasset, All Rights Reserved. *Linking Strategies- Who Else Likes Being On The First Page Of Google?* Contact Katerina Gasset for Customized Business and Personal Coaching.
Visit our profile to find out more about our services. Call us today at 561.753.0135 or Toll Free 800.444.3316. Contact us by email if you prefer by clicking on email me on the right side of this page under our profile.
To view all the Wellington Florida Luxury Homes For Sale Click here and then click on Multiple Listing Search where the globe is on the right side of the screen that opens up. We know Palm Beach County and will help you get your home Sold if you need to Sell your home and help you buy your Wellington Home or Land ; call us today.
Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.
P.S. If you are listing your home as a short sale in Palm Beach County Florida make sure you hire an agent who knows how to do short sales and has the experience to get the job done. We are doing successful short sale packages. Call us at 561-753-0135 to find out more.
Nestor Gasset and Katerina Gasset- Realtors®, CIPS, ABR, SFR, GRI, REOS
Katerina, I can't believe it. Here is something I actually got right. All too often when I read your posts I feel lost, helpless, and hopeless. Thank you for making me feel better. Now please join my GOT FEATURES contest. How was that for a link?
Bill Roberts
Hi Katerina - great tips on links in your post. I already try to make sure I do this, so this is a good reminder to keep it up.
Thanks!
Ann
Excellent. A link is a link is a link is a link. It's known as Internet Synergy.
thank you thank you. Your post about SEO was great. I really need some help sometimes on how to get things right when doing my posts.
Great SEO Tips! Thanks for sharing...
Jonelle Simons
Windermere Real Estate - Park City
http://www.jparkcity.com
Thank you Katerina, another wonderful post!!! I have printed this out so that I can study and use it. Thanks again.
Lots of very good information with your post, Thank you.
Rich
www.arizonagreatliving.com
This is great material. Let me try a link back to this very post. I've always wondered how people do this! Thank you for sharing!
Hi Katerina...Great post on linking to drive real estate prospects to your web site, and any page you want.... such as your listing page is great too, I'll forget about linking here, to keep you ink count down going away from this post.
Cheers, Thanks!
Thanks for the info, I didnt't know about htis at all
Oh my gosh Katerina you have no idea the extra, extra step I was doing to add links. I had no idea this is how it should be done. Thank YOU so much for saving me a whole heck of a lot of time when posting my blogs.
So, I'm curious-how are you getting the copy of your window to add as a picture to your blog post and how do you get the torn around the edges effect?
Katerina, I just keep trying to figure out what my longtail words would be.......this is such a helplful post, and you did, as usual, a stellar job of explaining.
Katarina: I agree--you really do need to link on your blogs and this is well-deserved little gold star for you!!
Bill- thank you for the compliment, I am glad that you, the SEO expert says I did a good job on this post:) Now you can just email them this post to follow!
Carole- You are very welcome and get to work using this tutorial in your blog posts for SEO power.
Don Stern
Don- Join the club. This is the issue with writers. We need to get it out and on paper. Then we must remember to go back and add the keywords and links, bolding and images.
Bill Roberts - "Baby Boomer" Retirement Planning
Bill- That was great for a link. I did join, or so I thought. Well, this post got featured. But I do have one I just did last week that I will enter in the contest.
Leesa- Put them to use and you will see results.
Hi Katrina, Bill Gassett has just advised on doing the very same thing. I'm one of those member that don't have a clue about Tech. I was unaware that you could go back to previous blogs and insert links.
Thank You.
Great information, thank you. It is going in my bookmarks
You always have the most informative posts. Thank you for sharing.
Kathy
Thanks.. Your so helpful and I get to learn so much from you...I've been working on this... now I can get the most of link to other sites...
Your the greatest.. thanks for the info....
Katerina: I have a question about the statement that follows:
"You can go back to some of your older posts and add internal links to some of your newer pages of relevance. This way you add some valuable link juice and give it some rank boost. "
If you go back and add links and then I assume you must repost the post, is that considered bad form to resurrect an old post? I don't want to do anything that is considerate bad form on AR but after reading your post I definitely have posts that could use some links. Thanks for the great blog.
Great post with a lot of good advice. I'll be sure to add links and keywords to more of my posts.
Joseph
SilentStill
You must save a lot of energy with all those twinkling, shining gold stars powering your blog!
Missy- I always add keywords in my image tags even if it does not seem like an important image. I can always spin it!
Portsmouth NH Homes Portsmouth Condos ~ Ann Cummings
Ann- As we see from the comments there are lots of people who do not know how to do the internal linking. Sometimes I forget too!
Matthew- I am glad that you can use this info. Can you do me a favor and check your link to make sure it is where you want it to go? (from my blog links)
Chris- You are welcome!
Norma- I like simple too! I am glad you learned something and can use this info.
Danny Thornton
and thank you for visiting and reading my blog.
Jean Doyle Morris and Sussex NJ Real Estate
Jean- Thank you for commenting. I appreciate it very much. Katerina
The Art Of Marketing You - marti garaughty
Marti- Thank you, I like simple too! I hope it helps a lot of people.
Barbara and Bill- thank and I hope you can use the info too.
Anthony- I appreciate your comment and if you use these steps it will increase your rankings.
thanks againfor the great information
Anne
Jill- That is now what I do too. It is much easier to write the post first, ( so I don't lose my train of thought) and then go back and do the SEO for it. Thanks for commenting.
Lake front property on beautiful Starlake , 1.32 acre with a private dock on this beautiful lake. This wooded lot has approx. 160 road frontage and 275 lake front. Close to town, hospitals, shopping, & I-75 exchange.
This property is in Lake City Fl
Call Cindy Kirby @ 386-365-3607.
Era Advantage Realty
Katerina, well spoken advice, I need to learn more of these tune up tricks to more effectively use my marketing tools. Thank you.
N&K-
I like linking,but ya gotta be careful, of course.
And of course, referrals-from fellow bloggers!
Great tips!
Steve
Hey thanks, guys -- these are great tips I need to put more thought into!
Brian Wilson, Zolve.com
Everyone!
Thanks so much for all of your support and comments. I appreciate every single comment and I will reciprocate each comment, however, it will take me a bit longer than usual due to the sheer number of comments. I love comments so don't stop because I slow down a bit in getting back to you! Katerina
Homefinders, Real Estate in MD & VA, Lenn Harley, Broker, New & Resale Homes
Lenn- Yep! I like that! Synergy! Thanks for your comment. You are great with this stuff.
Bronson- Thank you for commenting and I hope you can put it all to good use!
Marzena- And You are welcome!
Linday- I heard through the AR gods that you received your answer. I hope you will use this tutorial for your benefit.
Jonelle Simons
Jonelle- Thanks for leaving me a comment! That I do appreciate! It helps me to know what you are interested in learning about so I can write posts that are of interest and help to you.
Jonelle Simons
Jonelle- Thanks for leaving me a comment! That I do appreciate! It helps me to know what you are interested in learning about so I can write posts that are of interest and help to you.
Jimmy- Thanks for your comment. I appreciate it. It is simple to do but not so simple to remember when you are writing!
I am glad you have it right next to you so you can follow the steps.
I am glad you have it right next to you so you can follow the steps.
Rebecca- outbound links are not good to use all the time and not too many so that is good that you are not using too many of them.
Barbara- Thank you! I am glad you can use this post to help you in your blogging.
KATERINA - Thanks for the tip. I didn't know that you could highlight words directly in the post. I have used the link for images before though.
Christy Powers - Pooler, Savannah Real Estate Agent
Christy- Thank you. This is simple and easy to do.
Christy Powers - Pooler, Savannah Real Estate Agent
Christy- Thank you. This is simple and easy to do.
Adam Waldman - Long Island Real Estate
Adam- Then the reader can click on the word in the post and be taken to where you are leading them. This is great for SEO, Google sees that you have more relevance.
Katharine Carey
Katharine- You are very welcome. I am glad this is easy to understand.
Jared English -- Texas MLS Listings
Jared- that is great, thank you for commenting.
Karl Burger - Pensacola Real Estate News
Karl- Be very stingy with who you give your outbound links to. You want people to link to you not you to them. Also, be careful, do not do too many reciprocal links either. Katerina
Dwayne- Yes, Linking is important and only the right kind of linking!
Richard Lecinski
Richard- You are welcome! Thank you for commenting. Katerina
Wayne- And if you keep on doing the results will only get better. Thanks for commenting.
Cherimie Crane, ABR, e-PRO
Cherimie- Great! I am glad that you can use the info I posted.
Natalie- You did it right! It worked! I am glad that you learned something. It will help your posts with google.
Fred- AR has a no follow link for the body of the comments so it does not do any good to put your link there. But you do get link love with the link that AR puts on your comments. That is a good thing.
Jessica Curtis
Jessica- Thank you for your comment and I hope you apply this post in your blog so you can get google juice!
Chuck Willman, Realtor®, ABR, TRC
Chuck- And now you know why and that is a good thing so you can really plan your posts out.Katerina
Teri- Just think about what mothers would type in the search engines to find you when they are ready to sell or buy.
Debe- Thanks! I guess a lot of people needed this tutorial.
Laurie- Welcome to Active Rain. I hope that you will find this a grand place as I do. Consider subscribing to my blog so that you can get more tutorials and posts that will help you in your business. Katerina
Dane- What happened to your great screen shots you had put here with your google results?
You did it right, with the linking. That is a good start. You want to link to different posts that you have written that are relevant to the post you are linking in. What you did is put a link to your profile and your site. Try to get more links in your own posts linking to your own posts. Need to work on your longtail.
Stella Barbour - Real Estate Agent - Serving Northern Virginia
Stella- Great! I am glad you bookmarked this post. Make sure to come back to it.
You are welcome!
Carole Provenzale Owner, Feng Shui Long Island
Carole- Thank you!
Maui Real Estate - Lisa B. Miller R(S)
Lisa- Thank you for reading and making a comment.
Cindy- Thanks. I am no SEO expert, I just know what works for me and want to share it. Katerina
Debbie Malone, Central Virginia Real Estate
Debbie- Great! Let us know how it works for you! Link within your posts with other posts that you write.
Greg- I realized that many did not know because I go to read their posts and they have their web addresses spelled out in the post instead of using key words to link with.
Maria Couto,ABR,CRS-Berkeley Heights & Long Hill Realtor-I CAN Sell Your Home
Maria- Yes, you can and should go back and strengthen your older posts.
Darryl Glade ~ New Orleans Real Estate
Darryl- That is great news. Keep it up!
Marc- BE careful, not too much linking. Some SEs look at you as a reference site instead of content rich.
Dottie Hicks
You are welcome! Just come back to it and apply.
Kathy Anderson - Sun City Grand Real Estate
Kathy- Sorry about that. Oh well, better late than never.mak
Donna Paul
Donna- Thanks. I will send you our brochure this week. Last week I was swamped. Sorry.,
Diana- No you will not be doing anything wrong. You can just edit the post and repost. It will not come up as a new post. It is not like you are duplicating anything.
Good. I am glad you can use this info. Consider subscribing to my blog if you are not one of my subscribers so you won't miss any of the tutorials I am doing. Katerina
Lake Mary & Orlando Real Estate, Central Florida, Christopher Myers
Christopher, it is time consuming, but not as time consuming as uploading, tagging and titling images! Thanks for your comment. Katerina
www.newtoniowarealty.com
Very interesting post thank you so much
Geri Doyle
Thanks a lot you guys this will be of some help! I'm new to the SEO field...
Keep up the good advice!
Click here if you are looking for Homes in Maryland, Virginia and Washington, DC. DmvProperties.com has many Rockville Homes For Sale and Gaithersburg Homes For Sale to name a few. Kacem Benali is The Real Estate Agent & Realtor in Maryland, Virginia and Washington, DC. DMVPoperties.com has all your Washington, DC Real Estate needs.
Geri Doyle
You did not log in to AR before you made the comment. Thank you for commenting and you are welcome for the content.
Kacem Benali
Kacem- It takes a while to get it but with when you do, you fly! I love SEO when before it intimidated me! I am glad you are reading my posts because they will help you to get up in the search engines.
Jason- Thanks! A bunch!
Nathan Holman, e-PRO, NAR, Realty USA Southwest
Nathan, a little at a time. I hope you learn more and more!
Mike Norvell Sr., Mid-Florida Real Estate
Mike- thanks! and reciprocating each one of these is taking me a week so far! But I love that people want to learn and hope to offer more content folks can learn with.
Linda Tremblay, Bucks County Real Estate
Linda- You are very welcome. I am glad that you can use this information. Thanks for reading. Katerina
Amy Hahn
Amy- Thanks for reading and I hope you use it soon, it will help you on google! :) Katerina
Chris- I like to learn things without all the mumbo jumbo too! I get so turned off by those techy tutorials that I can not understand so once I learn something I try to share what I learned in an easy to understand format, simple! Katerina
Todd Clark (Realtor), GRI (Washington Co, Beaverton, Oregon)
Todd- Keep on doing what you are doing and add a few more tools to your google war chest and you will dominate and stay there. Make sure to do a lot of longtail keyword blogging, which I think you do from reading your blog. Make sure you dominate for each neighborhood in Beaverton. My brother is an attorney in Beaverton and his wife, well sad to say, soon to be xwife after over 20 years of marriage- is a Realtor in Beaverton. Make it a great week. Katerina
Very good post, lots of very good info here for all of us. Thank you
Rich
thank you to all for good info. we all learn from each other. lupe
Elaine- Those twinkling stars on my blog give me the motivation to write better and better content for all of my subscribers!
Sherry Spengel | Wheaton IL
Sherry- No, that is not internal linking. Internal linking is within the same site or blog. You linking out too much from one site to another is NOT a good thing and will not help your ranking. The links coming into your site or blog from other places, yours or others, IS a good thing. Stay tuned! Katerina
Josh- Stop fighting to get on top. When you 'fight' you will keep on 'fighting'. You are focused on the struggle. Make sure you go with the flow, write good content with strong longtail. Read my posts on blogging with long tail . Consider subscribing to my blog to keep up with the tutorials and lessons on building your business. Katerina
HUNTSVILLE Alabama real estate PR
Thank you, what is your name? You can add your name to your first name and the Hunstville ... as your last name. So we can get to know you by name. Thanks for commenting.
Lacey D. Horton, Texas Certified Signing Agent
Lacey- Thank you for reading my blog!
Thank you for taking the time to make a comment and I hope you can make good use of this tutorial.
Kevin & Monica Ray
Kevin and Monica- Add more power to your blogging! Thanks for stopping by. Katerina
Steve- You are very welcome, come back soon, I try to do a couple of SEO posts per week. Katerina
Celeste "Sally" Cheeseman (RA) Century 21 Liberty Homes *Hawaii*
Sally- You do such a great job with internal links in your posts. You are one of the best that I have seen in linking. I am always amazed how you can tie your posts together and that my dear, google spiders love! I am sorry it took so long to return your comment. It has been a challenge to even remember where I left off at 182 comments on this post. I guess most every one liked it.
Katerina - I am studying some of your old posts to learn SEO, this remark I made is still in question for me, I don't know what image tags are or where they are. Help?
Thanks for the wonderful tips - what is "keywords in image tags" ??
Hi everybody, I mostly deal with Pasadena Real Estate and Los Angeles real estate, and i have been trying to get my real estate website to rank higher and after reading this post it has made me realize that I was not using the anchor text propertly , I think this is definetly going to help my los angeles real estate website rank higher and faster. I mostly work in pasadena real estate and all of the los Angeles real estate suburbs.
Thanks a million guys!
Sidney Manzo
Pasadena Real Estate agent
Pasadena Remax
This is so valuable to someone who knows next to nothing about SEO, thanks for the helpful information that you provide.
David- Yes, this is why I write these tutorials. I took me months to study all of this and apply it all. The one thing that was frustrating is it was always so hard to understand. I said that I would make it simple to understand.
THis is very useful inforation. Thanks for sharing
Larry- Thank you for reading!
Your tutorial is invaluable. Thank you for sharing. I look forward to finding more of your posts!
I'm in Hawaii with an ocean/resort community and luxury home pricing. If you ever feel the inclination to start a network of tips for peers in such communities, make sure you send me an email or invite!
Katerina: If I link from my AR blog to my web site, is that considered an outgoing link? Is linking from my AR blog to my web site bad or good and for which? I'm a little confused. Sorry. I have been linking to different pages of my web site within the body of my blog. I think that is a good thing, but not if it is an outgoing link, no?
Ronda- That is a very interesting idea. I have in fact thought about having a luxury connection for Florida and Hawaii. I lived in Hawaii for 5 years in the last half of the 70's. First I lived in Waikiki, then Kailua, then Aiea, ( spelled it wrong) and last Kaneohe. I do write a lot about the luxury market and how to get luxury lisitings and such. Check out my tags on blogging for business and active rain community support to help you with your blogging. Consider subscribing to my blog if you have not yet done so.
Michelle- That is reciprocal linking and because you own both, your AR blog and your website this is fine. In fact your AR blog will help your google position with your website. But try to do interlinking in your AR blog from other posts on your AR blog. In your website you want to link within your site from other pages within your site. What you want is to do lots of interlinking within that one place and then attract others with higher pagerank to link to you.
Thank you Katerina. The fog is slowly lifting.
Michelle- Good, keep working at it, you will get it.
Thank you for sharing this info, I need to do a lot of work in this area.
Very informative post. In general, for me, the most effective use of anchor text is when you can use it naturally in your text, so it blends in with whatever the post is about.
Thanks for the info here Katerina. I noticed how you link each of your posts to other posts within your blog.
Some really great tips...thanks!
Thanks for all of the helpful information. I just posted a blog on investment properties in Northeast Ohio. I'll let you know how it turns out!
Thanks Katerina: I have a question - when you say don't have more that 10 outgoing links from your site - do you mean the home page. I always heard that the more sites that you have linking back to you is the best - usually higher ranking sites as well. I do reciprocal linking and I have more than 10 on my hopepage - along with internal links in my homepage content. From what you say - is this not a good idea. Should some of these links be on interior pages?
UPDATE!! I left a comment a few hours ago after I posted my blog using your helpful ideas and practices; the blog was titled Buy Investment Property for CASHFLOW in Northeast Ohio - It's Time to Make $$$. I was so thrilled with the results that I have to post a screen shot of the Google search results. Keep in mind, this was 52 minutes after I posted the blog!!
#1 ON GOOGLE IN LESS THAN AN HOUR!!
THANKS SO MUCH!
Very useful info. We have implemented linking strategies more and more.
I learned a lot in my market . The competition is not as bad as most of you deal with. But i will keep pushing to the top. Thanks for sharing. Any one want to critique my web site www.sellmuskegon.com
I have very little experience with creating a blog. I keep reading and rewriting, I don't want my content to be construed as irrelevant or frivolous. I have coached myself to place links while writing, it seems to work best for me. However, since I have yet to post a finished product, it doesn't matter that I've figured out the link! Thanks for blogs worth reading.
Very well worth reading! There are lots of tangents to launch from in this post. It will keep this newbie busy for a while! Thank you for the quality effort to contribute to AR.
Found your blog and read all 5 sections..use the link idea and edited my first 3 blogs..can't wait to see what happens...great stuff.
Hello Katerina, I just found this blog of yours from almost an year ago. I look forward to learn gain some more SEO knowledge at your webinar!
Eileen- I got your webinar reservation! Thanks! You will learn alot! I look forward to teaching this subject because you can see results so fast. You have a competative market so we will work on that too.
Thanks for explaining anchor text in such great detail and giving examples of how to incorporate it. I read a post recently and left me searching google to find out how to use anchor text. Your longtail keyword blog was also helpful.
Great tips. Thx. Yes, I've been adding the key words on the link - thankfully someone at my company mentioned it. But, now I truly understand why.
Oh, shoot, my picture isn't shoing up on any of my comments. I'm going to have to try to fix that. I wonder why that's happening.
Oh, shoot, my picture isn't shoing up on any of my comments. I'm going to have to try to fix that. I wonder why that's happening.
Katerina - I am spending the next two weeks going back into old posts, to add links. Thanks for the tips! And, I like the idea of always putting a good keyword on any picture, no matter what it is - more keywords pointing to you....
Dagny- Oh my, I just how old this post is! But yes, go back and add keywords and links to your old posts. This is the fastest way to get a boost because those posts have already aged and are most likely indexed.